How to send Leads into LeadTruffle via Zapier (e.g. Facebook Ads, Forms)

Overview

LeadTruffle supports Zapier integrations so you can connect lead sources like Facebook Ads, Fillout forms, Typeform, Gravity Forms, and more. Using Zapier’s Webhooks by Zapier app, you can automatically push new leads into LeadTruffle, where our AI-powered texting will take over instantly.

Step 1: Set Up the Trigger

In Zapier, create a new Zap.
Choose your lead source app (e.g., Fillout).
Select New Submission (or the equivalent “new lead” trigger in your app).
Connect your form/app account and select the correct form

Step 2: Configure the Webhook to LeadTruffle

Add a new Action Step in Zapier.
Select Webhooks by Zapier → POST.
Fill out the following:

Field	Value
URL	https://pub-api.leadtruffle.com/api/v1/pub/chat-widget/trigger-lead-qualifier
Payload Type	JSON
3a. name	Full NameIf your form has separate first/last name fields, combine them in Zapier: "firstName" + " " + "lastName"
3b. phone	Phone Number
3c. additionalData.LeadSource	Wherever your leads are coming from e.g. Facebook Leads
Wrap in Request Array	No
File	n/a
Unflatten	Yes
Basic Auth	n/a
8a. Content Type	application/json
8b. X-API-Key	Your LeadTruffle API Key Get Your API Key inside your LeadTruffle Account

Step 3: Test Your Zap

Click Continue in Zapier.
Run a test to confirm data flows into LeadTruffle.
Check your LeadTruffle dashboard — the new lead should appear with Webhook as the source.

Step 4: Confirm AI Texting Works

Once leads flow in, LeadTruffle’s AI will automatically start SMS conversations with them, qualifying leads on your behalf.

LeadTruffle Field Reference

Field	Required?	Description	Example
name	Yes	Full name of the lead. If you collect first/last separately, join them.	"Sarah Johnson"
phone	Yes	Phone number in E.164 format (with country code).	"+15551234567"
email	No	Email address of the lead.	" [email protected] "
message	No	Free text from the form, often the inquiry message or note.	"Interested in HVAC quote"
additionalData	No	Object for passing custom fields like UTM data, campaign IDs, or opt-in.	{ "leadSource": "facebook" }
additionalData.leadSource	No	Lead Source	"Facebook Leads"

👍 Review full API documentation here.

⚡ Tip: You can pass any extra form fields inside additionalData. These won’t interfere with LeadTruffle’s processing but will be stored for reference in your dashboard.

✅ That’s it! You’ve now connected your form/app to LeadTruffle. You can expand this setup by sending custom fields (UTMs, campaign IDs, etc.) through the additionalData object for better tracking and reporting.

Need help? Contact us at [email protected] or message the team via the Intercom chat on this article or in-app.

Updated on: 02/04/2026

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