Overview

If you’re sending emails to leads through LeadTruffle, you’ll want them to come from your branded email (like [email protected]) instead of a generic system address.

Setting up a custom sending domain improves:

• ✅ Brand trust

• ✅ Email deliverability

• ✅ Professional appearance

This guide walks you through the full setup process.

Steps

Step 1: Go to Email Settings

1. Log into your account at app.leadtruffle.com

2. Click Settings

3. Click Email

Step 2: Create Your Sending Domain

1. Enter your company domain

• Example: leadtruffle.com

2. Enter your default address name

• Example: contact → creates [email protected]

3. Click Create Sending Domain

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Why You’ll See “mg.yourdomain.com”

After creating the domain, you’ll see something like:

mg.leadtruffle.com

This is a subdomain used specifically for sending emails.

We recommend this because:

• You’ll often email new leads

• It protects your main domain’s reputation

• It improves deliverability

• It keeps marketing and customer emails separate

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Step 3: Add DNS Records to Your Domain

After clicking Create, you’ll see several DNS records (they may look technical or “scary”).

You must:

1. Log into wherever your domain is managed

• Namecheap

• GoDaddy

• Cloudflare

• Google Domains

• Square

• Or wherever you originally purchased your domain

2. Add each DNS record exactly as shown in LeadTruffle

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Not Sure Who Manages Your Domain?

If you’re unsure:

1. Go to https://lookup.icann.org

2. Enter your domain

3. Scroll to Registrar Information

4. Log into that provider

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Have a Web Developer?

If someone else manages your domain:

1. Click Send Setup Instructions

2. Enter their email (ex: [email protected])

3. Click Send

Anyone familiar with DNS can complete this in about 3 minutes.

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Step 4: Verify Your Domain

Once DNS records are added:

1. Return to Settings → Email

2. Click Verify Domain

If everything is correct, your domain will show as Verified.

Step 5: Configure the Email Gateway

Once verified, your email can now be used inside the Email Gateway.

To configure:

1. Turn the email gateway On

2. Click Edit

You can now customize:

Sender Display Name

• Example:

• “LeadTruffle”

• “Brian from LeadTruffle”

• Your company name

Qualify Over Email

• Leave this on in most cases

• This allows the AI to qualify leads via email conversations

Agent Instructions

Just like Yelp, Thumbtack, or other lead sources, you can:

• Add custom AI prompts

• Specify the lead source

• Instruct the AI how to respond

Important:

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If you’re using this for a specific source, set Qualification Type to:

• Google LSA

• Angie’s

• Other email lead sources → Generic (normal threading)

Optional: Forward Incoming Emails

You can also:

• Forward any emails received at this address

• Send them to another inbox (like your main team email)

This ensures nothing gets missed.

That’s It 🎉

You now have:

• A branded sending domain

• Improved deliverability

• A verified email gateway ready to qualify leads

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Need help? Contact us at [email protected] or message the team via the Intercom chat on this article or in-app.

Updated on: 02/04/2026