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How to add your LeadTruffle number to Google Business Profile for messaging

📝 Point your Google Business Profile chat at your LeadTruffle number so the AI answers and books every message lead automatically.



Table of contents




Overview


Google Business Profile has a built-in chat feature that lets customers message your business straight from Google Search and Maps. You can point that chat at your LeadTruffle number so every message is handled by your AI — the same way it already handles Yelp, Google LSA, and your website.


That means anyone who reaches out through Google gets an instant reply, gets qualified, and can be booked into your scheduling tool without you lifting a finger.


Google Business Profile chat delivers messages by SMS to whatever number you set. Once that number is your LeadTruffle number, incoming texts flow into LeadTruffle and the AI takes over.



Before you start


You need your approved LeadTruffle number (your 10DLC number) before you can do this. If your number is still going through registration, wait until it's live — approval typically takes 3–5 business days. Pointing Google chat at a number that isn't approved yet won't work.


Use the number LeadTruffle provides you with, not your main business line. If Google chat is set to your regular business number, those texts won't reach LeadTruffle and the AI won't respond.



Step 1: Open your Business Profile settings


  1. Sign in to the Google account that manages your business.
  2. Search your business name on Google, or open your profile in Google Maps.
  3. In the Your business on Google panel, click Edit profile.




Step 2: Go to the Chat setting


  1. In the Business information window, open the Contact tab.
  2. Scroll down to the Chat section.
  3. Click the pencil icon next to Chat to edit it.





Step 3: Set your LeadTruffle number as the primary chat


  1. Under Primary chat, select Text message from the dropdown.
  2. In the Phone number field, enter your LeadTruffle number.
  3. Click Save.



Skip Add additional chat. The only extra option Google offers there is WhatsApp, which LeadTruffle doesn't manage. Leave your primary Text message chat pointed at your LeadTruffle number and you're all set.


Once saved, your Contact tab will show your LeadTruffle number as the primary texting number.



How it works once it's connected


  • A customer finds you on Google and taps the message button
  • Their message arrives as a text to your LeadTruffle number
  • The AI replies instantly, qualifies the lead, gathers the info you've asked for, and can book the job into your scheduling tool
  • You can view and manage the full conversation in the Conversations Inbox, and take over manually anytime


This uses the same AI behavior you've already set up for your other channels — there's no separate prompt to configure.



Troubleshooting


  • Messages aren't reaching LeadTruffle — Re-open Contact > Chat and confirm Primary chat is set to Text message and the number is your LeadTruffle number, not your main business line.
  • Your number isn't working yet — Make sure your LeadTruffle number is fully approved. While it's still registering, Google chat won't route correctly.
  • Only WhatsApp appears under additional chat — That's expected. WhatsApp is the only "additional" option Google provides, and it isn't supported. Use the primary Text message chat instead.



Summary


  • Google Business Profile chat can route straight into LeadTruffle
  • Set Contact > Chat > Primary chat to Text message and enter your LeadTruffle number
  • Requires your approved LeadTruffle (10DLC) number
  • Once connected, the AI handles Google chat leads exactly like your other channels



Need help? Contact us at support@leadtruffle.com or message the team via the chat on this article or in-app.

Updated on: 28/08/2026

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