How to Track LeadTruffle Actions in GA4 & Send Them to Google Ads
Overview
This guide shows you how to:
Confirm your LeadTruffle widget sends events to Google Analytics 4 (GA4).
See UTM and click-ID tracking inside LeadTruffle.
Send those events into Google Ads as conversions — including optional offline conversions.
1. PrerequisitesSome readersHow to Track Revenue Conversions in LeadTruffle Using Zapier
Overview
In this guide, we’ll walk you through how to track revenue conversions inside LeadTruffle — so when a lead pays you (via QuickBooks, Stripe, Jobber, or another system), the payment data syncs directly into LeadTruffle. This allows you to view complete ROI and lead performance metrics.
Step 1: Set Up Your Zapier Account
Go to zapier.com and create an account.
You’ll need at least the ProfessiSome readersHow LeadTruffle Captures Ad Tracking and Page Context from Lead Submissions
Overview
No setup required- LeadTruffle automatically tracks attribution data for you. As long as you’ve installed one of our supported widgets (Chat Widget, Pop-Up, or the JavaScript Lead Form), all lead source and page context data will be captured automatically.
This includes ad click IDs (like gclid and fbclid), UTMs, submission page URLs, and referrers. Everything is viewable inside LeadTruffle and easy to send to your CRM or other tools via Zapier or API.
Widgets That Support TFew readersHow to track click-to-call analytics in LeadTruffle
📝 View your team's calling activity, break down calls by rep, and export your data to analyze with AI tools like ChatGPT, Claude, or Gemini.
Table of contents
Find the click-to-call activity dashboard
View your overview metrics
Break down calls by userFew readersHow to Export & Analyze your LeadTruffle Leads
📝 Export your LeadTruffle leads to a CSV and use Google Sheets or ChatGPT to break down performance, close rate, and lead source quality.
Table of contents
Understanding leads vs clients
Filter your leads in the dashboard
Export your leads
Open your export in Google Sheets
Analyze your leads with ChatGPT (2-analyze-your-leads-with-cFew readers
